2020 has been a challenging year for the retail & food industry and the 2021 season is still uncertain. Many frozen dessert businesses struggled with quarantine closures and restrictions while some continued to manage their bottom-line through creative and aggressive Take-Out marketing campaigns. The following is an analysis based on IBISWorld Industry Reports on Ice Cream Production in the U.S. and Ice Cream & Gelato Store Franchises.
Take a moment to analyze your 2020 business & season in light of these industry trends and start planning NOW for next season. Don’t lose the opportunity to put yourself into a more advantageous position by February 2021.
There are a lot of things that affect your business.
These are the factors you have no control over:
Industry Price of Milk & Sugar
Your customers Disposable income
Worldwide Vanilla supplies & shortages
The Healthy Eating Index (Growing health consciousness)
Key Rising Trends in the Industry:
Gelato is expected to outgrow the mainstream ice cream segment.
Healthier options such as : Low fat, Gluten free, non-dairy, “clean” or vegan alternatives are in high demand.
Premium flavors: customers are paying more for a perceived better & more indulgent product.
Single-serve novelties are rising in popularity.
Pandemic will change the way the industry operates.
Here are a few ideas to help your business grow
based on market trends:
Add Gelato. This market is trending higher & expected to outgrow ice cream sales through 2025.
Add healthier offerings to your menu: Low fat, Gluten free, non-dairy, “clean” or vegan alternatives to take advantage of the market trend.
Create & ADVERTISE Take-Out Ice Cream Social Family Packs. Especially in light of Covid-19 regulations!
If you can put in a drive-thru lane or a drive-up service for your business...DO IT!
Create pre-packaged single-serve Novelties such as ice cream sandwiches or sundaes for quick Take-Out or for health-conscious parents wishing to limit their portions while treating their children. Be sure to charge a higher price to account for packaging & convenience for customer.
Develop Premium products. Customers are willing to pay higher prices for premium offerings.
Develop specialty or indulgent flavors with short production runs and limited time frames.
ADVERTISE your unique product offerings to gain market share and differentiate yourself from the competition.
Develop and maintain a strong relationship with your supplier. A supplier will give a loyal customer precedence over a once-in-a-while customer, especially during changing market conditions.
Congratulations on your commitment to improving your business!
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Gil’s Ice Cream Supplies
320 W Oak Lane Glenolden PA 19036
Gil’s carries a huge selection of Ice Cream, Italian Ice and Gelato Supplies, paper & plastic products, candy, snacks and concession items such as Candy & Caramel Apple Dip, popcorn, cotton candy and snow cone flavors and supplies. With over 8,000 items, we pride ourselves on over 40 years of excellent service and product expertise. We deliver all over the world with our fleet of trucks and by common carrier.
Ask about our convenient Pick-up services. Free Customer Parking.
One Stop Shopping for all of your business or organizational needs.
NO MEMBERSHIP REQUIRED.
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